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  • Terik Tidwell

Google Supporting Black-Owned Businesses




Today, Google launched the Black-owned attribute for Business Profiles on Google to help customers easily extend support to the Black business community.


Merchants in the U.S. with a verified Business Profile on Google canadd a Black-owned business attributeto their profile, making it easier for customers to find and support them. Additionally, as part of their $300 million commitment to support underrepresented entrepreneurs, we’re also integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches.


Additionally, Google announced its first inaugural cohort of startups selected into the Google for Startups Accelerator for Black founders who are using technology to solve complex problems. The founders are geographically dispersed from Durham and Louisville to Chicago and Newark, Over the the next three months these entrepreneurs will "receive training and support from Google and industry experts on technical challenges, business growth, and outside investment opportunities to help them reach the next level", says Jewel Burks, Head of Google for Startups..


Check out the 12 companies selected for the Google for Startups Accelerator!




Clerkie is a debt relief marketplace that helps people get out of debt through automation.




ZeroStoreFront uses data analaytics to help small businesses acquire users, increase revenue, and retain customers.





Florence is a demand labor marketplace for healthcare organizations and an integrated accredited degree granting online nursing school.




Kanarys provides technological tools to help companies monitoring, analyzing, measure and benchmark diversity, equity and inclusion in the workplace.




LoanWell is an enterprise solution for community banks, credit unions, CDFIs and loan funds. They have creatd a cloud based loan management system for intake, origination, underwriting, closing, servicing, and reporting.


MedHaul is a tech-enabled marketplace for finding and booking safe, skilled special needs transportation.





MindRight Health provides culturally responsive mental health coaching over text message to communities of color and low-income families.




ShearShare is the first mobile marketplace for stylists to manage and grow their small business on their terms, starting with space to work.




4Degrees is an AI-enabled customer relationship management platform for professional services like banking, consulting, and real estate.



WeatherCheck monitors and measures weather damage to to help insurance carriers reduce their overall claims expense.




TQ Intelligence uses voice recognition technology and AI to measure toxic stress and transform trauma care.




Upswing partners with colleges and institutions to reverse the dropout rate of online and non-traditional students.





For more information visit https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/

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